New
9 days ago

Stop guessing if your leads are active on LinkedIn or not

Stop wasting LinkedIn actions on inactive leads.
Route leads automatically to the most relevant channel.
 
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LinkedIn is a powerful channel for outreach with higher reply rates.
But it only works if your leads are active on the platform. 
If they do not check LinkedIn regularly, but only to update their profile or look for a new job every 2 years, you are sending LinkedIn messages in vain! 

Good news if you run multichannel sequences on LinkedIn + Email with La Growth Machine.

You can now add a new campaign brick: Is Active on LinkedIn 🔥

It uses a simple proxy to measure activity: LinkedIn network size. 
People with small networks tend to be less active. 
Then, you can route each lead to the right channel.

Fewer wasted connection requests. 
More replies. Cleaner network.

With Is Active on LinkedIn, you can:
  • Send active profiles to your LinkedIn steps (invites, DMs).
  • Direct less active profiles to Email steps instead.
  • Preserve your daily LinkedIn limits for leads who are more likely to see and answer.

How it works

  1. In the campaign builder, add the Is Active on LinkedIn brick.
  2. Choose your network size threshold. Default is 500 connections.
    Options include 100, 500, 1000 depending on how strict you want to be.
  3. LGM checks the lead’s LinkedIn Network Size.
    • Yes branch if the lead is above the threshold.
    • No branch otherwise.
  4. If the data is missing, the lead goes to the No branch by default.

 You can enrich the data for your leads with our Enrichment tools:
  1. Pre-enrich from the audience (1 credit per lead).
  2. Or Auto-enrich in campaign settings (Lead Data).

The feature is available to all our Pro and Ultimate users.
 
👉 Try it in your next campaign and build a smarter channel mix.